Analysis of a radio advertisement
FrackNation Radio Ad
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http://www.youtube.com/watch?v=Ah0eGM4CsTc
This is a 30 second radio ad that uses a range of hearing effects to compensate for the lack of visual effects and grab the listener's attention. The advertisement uses a many different opinions about the topic and defies them to highlight the truth emphasized upon in the documentary, highlighting the importance of the documentary. A strong music beat is used to accentuate the effect of the false conceptions about fracking and the urgent need to correct by watching the documentary. The advertisement ends on the broadcasting details of the documentary so that the name, timing and channel are imprinted on the listener's mind.
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